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Behavioural Marketing and Communications: An introduction

Let me take a moment to clarify my intent with this project. My background is rooted in business intelligence and operational analysis, with over twenty years invested in the world of sales and marketing. Most of my hands-on experience has been in B2

Psychographic Profiling, Big Data and Behavioural Marketing Communications Win Elections and Votes

Recent upsets like Brexit and the 2016 US election show that traditional polling is outdated. Modern campaigns now use psychographic profiling, big data, and behavioral marketing to sway public opinion. Firms like Cambridge Analytica demonstrated

Understanding Social Marketing and Its Impact on Behaviour

Social marketing is distinct from social media marketing. It's a strategic discipline focused on driving positive behavioural change, not just brand awareness. Using insights from behavioural psychology and sociology, effective social marketing campa

Bringing About Change: Individuals, Desires and Values

Understanding the human psyche is key to driving behavioural change. Our unique cognitive biases shape how we perceive the world, but predictable patterns allow us to create rich psychographic and psychometric personas. To succeed in marketing ide

Digital Forensic Behavioural Linguistics

Transform your digital strategy with Digital Forensic Behavioural Linguistics. 🚀 This advanced discipline uses psychometric profiling and data science to build detailed customer personas, allowing you to optimize marketing communications, SEO, and th

Understanding Behavioural Economics

Let’s start with behavioural economics—the crossroads of psychology and economic theory. Simply put, it studies how and why we make financial choices by applying insights from the behavioural sciences. Far from being an abstract curiosity, it’s a rig

Stop!! You're doing your customer insight all wrong!!!

Right, I have your attention. Good. It is good because if you are in marketing, customer insight, market research or consumer profiling, you may be doing it all wrong.

What do I mean? I am glad you asked.

Well, studies in behavioural economics and be

Behavioural Insights

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